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Massey University
Games and Extended Reality Lab
Events
Current Projects
VR Store
We are studying consumer experience in a Virtual Reality environment. Our findings will be useful for enhancing the consumer shopping experience and improving retailers' strategy.
VR Construction
VR is used as a tool to persuade protentional clients to purchase low or medium-density housing solutions in New Zealand. The VR models can also be used for Construction education.
VR Mental Health
We propose iVR, a novel individualised VR experience for enhancing peoples' self-compassion, and in the long run, their mental health.
Videos
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VR House Demo
05:48
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Virtual Store
03:04
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Girl Don't Cry
02:06
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